University Books

R100.00
9780131865914, Philip Kotler
For the Principles of Marketing course. Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing...
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R200.00
9780620253192, JVANRENSBURG,D
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R539.50 R437.00
9780324186932, Bert Rosenbloom
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R666.50
9781485102175, Koekemoer,L
The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years due in large part to the expansion and advances in...
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R337.00
9781485130376, Koekemoer,L
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R421.50
9781485130376, Koekemoer,L
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R819.50 R663.80
9781292092614, Chris Fill
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and...
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R1135.00 R662.18
9783639183757, ARMITT
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R822.50
9780750667005, Rob Davidson
Covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning ROI and strategy...
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R460.00
9781138852150, Tony Rogers
Marketing Destinations and Venues for Conferences Conventions and Business Events introduces students to key areas of marketing and promotion that are...
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R344.00
9780702155444.tu, Machado,R
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R1024.50 R829.85
9781292156156, Philip Kotler
For courses in Hospitality Marketing Tourism Marketing Restaurant Marketing or Hotel Marketing. Marketing for Hospitality and Tourism 7/e is the definitive...
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R431.50 R388.35
9780702178054, Leyland Pitt
This edition of Marketing for managers - A practical approach introduces readers to the fundamental issues underlying marketing concepts and strategies.
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R398.00 R322.38
9780702172090, Cecile Nieuwenhuizen
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R479.50
9780273682295, J. Christopher Holloway
This fourth edition provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry.
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R98.00 R79.38
9780582277489.TU, HOLLOWAY,J
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R383.00 R310.23
9780072513806.TU, MASON,C
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R100.00
9780750656979, Mike Saren
Critically examining a range of products businesses technologies information services ads packaging and branding this work utilizes everyday images and...
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R490.00 R393.30
9781485129349, Makhitha,Km
In the developed world which is a mature market many businesses are finding that opportunities for growth have declined. As a result they are seeking growth...
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R340.00
9780627031373, J. Simpson
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R315.50
9780627026652, J. Simpson
This edition of marketing in South Africa - cases and concepts contains a diverse collection of case studies that provide the reader with excellent examples...
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R549.50
9780750686938, Victor Middleton
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles...
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R75.00
9780750644716, Victor T. C. Middleton
Explains the principles and practice of marketing as they are applied in the global travel and tourism industry. This work reflects the changes in the travel...
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R565.00
9781485125204, CANT,MC,A
With businesses competing globally more than ever before and with the increased use of social media for marketing companies are realising that they need to...
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