For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers step-by-step through the complete development of a realistic customized marketing plan.
Published Date:
02/08/2013
Publisher:
Pearson Education Limited
Format:
Paperback / softback
Dimensions:
216 mm x 279 mm x 10 mm