The market-leader Customer Service: A Practical Approach goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using an organized and concise layout it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology new quick quizzes job link activities team building exercises and expanded challenge projects. Focusing on problem solving communication strategies and self-assessment it transcends superficial elements and pinpoints the skills needed to improve and sustain customer satisfaction and business relationships.