Offers an analytical framework for understanding how mass media and popular culture communicate messages through rhetorical strategies. The text examines the construction of meaning in various media forms, highlighting the role of language, imagery, and narrative in shaping public perception and cultural norms. By applying rhetorical analysis, the authors explore how media content influences audience interpretation and engagement, providing insights into the persuasive techniques employed in popular culture. This approach encourages readers to critically assess the communicative practices of mass media and their impact on societal values and beliefs.
Dimensions:
23.3 x 16.7 x 2 cm
Format:
Softcover / Paperback
Author:
Thomas H Ohlgren, Lynn M Beck
Publisher:
Prentice-Hall, Inc.