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Home/University Books/Books by Subject/Business, Economics & Management/Strategic Marketing - Douglas West

Strategic Marketing - Douglas West

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R648.00
Price in points: 648 points
Reward points: 32 points
9780199684090
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Description

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Features

Published Date:
09/04/2015
ISBN:
9780199684090
Author:
Douglas West
Publisher:
Oxford University Press
Format:
Paperback / softback
Dimensions:
189 mm x 244 mm x 23 mm
Pages:
600
Language:
English

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