For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text Retail Management: A Strategic Approach provides a strategic decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment.
Published Date:
06/08/2012
Publisher:
Pearson Education Limited
Format:
Paperback / softback
Dimensions:
217 mm x 277 mm x 23 mm