University Books

R415.00
9780324834277, Wayne Hoyer
Suitable for marketing psychology or social sciences courses at the undergraduate or graduate level this book combines a foundation in key concepts with...
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R633.00
9780071315128, Delbert I. Hawkins
Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can with...
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R502.50 R490.00
9780195999327, Mpinganjira
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and...
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R375.00 R374.50
9780702186868, Brijbal-Parumasur,S
Consumer behaviour has an increasing impact on business decisions through various individual and environmental factors. This phenomenon can be observed...
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R350.00
9781485102557, Brijbal,S
The study of consumer behaviour provides invaluable insight into consumer information processing decision-making and buying patterns regardless of generation...
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R539.50
9781485125143, M. Roberts-Lombard
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R600.00 R486.00
9780324378320, Roger D. Blackwell
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them what captures their attention and what...
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R508.00
9780190412425, Erasmus,A
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R432.00
9781485125143.TU, ROBERTS-LOMBAARD,M
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R410.00
9781485125143.U9, ROBERTS-LOMBAARD,M
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R334.00 R270.54
9781111821777.TU, BABIN-HARRIS
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R50.00 R45.00
9780620285797, VANRENSBURG,A
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R402.00
9780195999327.TU, Mpinganjira
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R580.00
9780627040214, GOWPALL
Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding...
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R635.00
9780190412425, ERASMUS,A,A
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on...
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R1368.00
9780702195518, M. Kelly-Louw
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R20.00
9780702181771, Juta's Statutes Editors
This new title in the handy Juta's pocket statutes series comprises: the consumer protection act 68 of 2008; a quick finder for key topics; address for the...
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R1053.50
9780409129229, VANEEDEN,E
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R428.00
9781485150145, JUTAPOCKETSTATUTES
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R341.00
9780335229284, Cathrine Jansson-Boyd
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people...
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R296.00 R239.76
9780335229284.TU, JANSSON-BOYD,CV
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R185.00
9780994664082.TU, Ems-Gr8
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R1824.50 R1477.85
9780702042690, Nathan Efron
A guide to the ocular response to contact lens wear. It offers a clinician-friendly account of how to identify understand and manage contact lens...
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R1801.00
9780750688697, Nathan Efron
A guide to modern contact lens practice. It is suitable for both students and general eye care practitioners who require a practical account of the contact...
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