University Books

R664.50
9780702178122, J.W. Strydom
Marketing Management takes a fresh look at topics such as the nature of marketing the marketing landscape segmentation and buyer behaviour.
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R553.00
9781485102052, M.C. Cant
Marketing has never been more important than it is today. With marketers competing globally and with the increased use of social media for marketing more and...
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R212.00
9780702178122.TU, DUPLESSIS,PJ
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R456.00 R452.00
9781485125204.TU, Cant,Mc
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R123.00
9781430806424, C.H. Esterhuyse
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R357.00
9781430804376, C.H. Esterhuyse
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R1697.50
9789810687977, Philip Kotler
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective 6/E continues to showcase the excellent content that...
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R1044.50
9781292021676, Marian Burk Wood
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is...
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R836.00
9781292021676, Wood,Mb
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R350.00 R349.50
9781844807826, Sally Dibb
Marketing planning as a process of analysis thinking and action is essential for survival and long term success. Marketing planning is widely adopted by...
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R300.00 R270.00
9780750630221, Adrian Payne
Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about...
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R150.00 R121.50
9789982815017, KAZEMBE,TJ
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R622.00 R503.82
9781770259812.U9, BERNDT,A
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R545.00 R543.50
9781770259812, A. Berndt
A comprehensive text aiming to demystify the topic Marketing Research is written in a practical manner emanating from the research process perspective.
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R640.00
9781412947978, Bonita Kolb
A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and...
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R407.00
9780470050767, David A. Aaker
This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The...
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R411.00
9780702197666, J. Wiid
Marketing research can be a daunting subject. The mere mention of inferential statistics or statistical significance causes many students’ eyes to glaze over.
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R348.50
9780702177446, J. Wild
Marketing research can be a daunting subject. The mere mention of inferential statistics or conjoint analysis sends most students into an immediate state of...
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R494.50
9781485112006, Jan Wiid
A quick glance at the book might not reveal many changes but a number of significant changes have in fact been made. Many chapters have been restructured to...
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R553.00
9781485129240, Wiid,J
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R1047.50 R815.00
9781292318042, Burns,A
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R276.00
9781868883288, Tustin
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R123.00
9781430807452, VANDERMERWE,R
Carefully structured activities help students apply their knowledge and practise their research skills. Helpful language support for new concepts and...
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R366.00
9781430802860, VANDERMERWE,R
Carefully structured activities help students apply their knowledge and practise their research skills. Helpful language support for new concepts and...
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