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Home/University Books/Multivariate Data Analysis: Pearson New International Edition - Joe F. Hair
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Multivariate Data Analysis: Pearson New International Edition - Joe F. Hair

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R1244.50
Price in points: 1245 points
Reward points: 62 points
9781292021904
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Description

For graduate and upper-level undergraduate marketing research courses. For over 30 years this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling and all sections have been updated to reflect advances in technology capability and mathematical techniques.

Features

Published Date:
17/07/2013
ISBN:
9781292021904
Author:
Joe F. Hair
Publisher:
Pearson Education Limited
Format:
Paperback / softback
Dimensions:
216 mm x 277 mm x 33 mm
Pages:
740
Language:
English

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