Description
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course including sports music the arts corporate events tourism and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry from health safety and risk management to sustainability to developing a market-oriented business with every topic brought to life through case-studies personal biographies and examples of best practice. Written by a team of authors with many years of industry experience it introduces the practical skills required in every core area of events management including marketing finance project management strategy operations event design and human resources. A companion website for the book includes a dazzling array of additional features including self-test questions audio interviews with key industry figures additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
Features
ISBN:
9780415577427
Author:
Charles Bladen
Publisher:
BOOK PROMOTIONS