For Introduction to Business Courses. The #1 brief Introduction to Business text. Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills knowledge of the basics and important developments in business makes for a brief book but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges excitement and disappointments for business and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.
Published Date:
12/10/2011
Publisher:
Pearson Education Limited
Format:
Mixed media product
Dimensions:
233 mm x 263 mm x 11 mm