Description
Reputation Management is a how-to guide for students and professionals as well as CEOs and other business leaders. It rests on the premise that reputation can be measured monitored and managed. Organized by corporate communication units including media relations employee communication government relations and investor relations the book provides a field-tested guide to corporate reputation problems such as leaked memos unfair treatment by the press and negative rumors and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book rather than being restricted to only one chapter. Opening vignettes examples and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.
Features
Published Date:
25/02/2015
ISBN:
9780415716284
Author:
John Doorley
Publisher:
Taylor & Francis Ltd
Format:
Paperback / softback
Dimensions:
178 mm x 254 mm
Pages:
408
Language:
English