For courses in Hospitality Marketing Tourism Marketing Restaurant Marketing or Hotel Marketing. Marketing for Hospitality and Tourism 7/e is the definitive source for hospitality marketing. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media destination tourism and other current industry trends authentic industry cases and hands-on application activities.
Published Date:
08/09/2016
Publisher:
Pearson Education Limited
Format:
Paperback / softback
Dimensions:
216 mm x 273 mm x 24 mm