The title provides sound insight into conducting marketing research. It is based on a simulated research study applicable to both consumer and business research and it follows a typical South African and learn-by-example approach.
Features
Published Date:
06/12/2004
ISBN:
9781868883288
Author:
Tustin
Publisher:
Unisa Press
Format:
Paperback / softback
Dimensions:
148 mm x 210 mm x 15 mm
Pages:
750
Language:
English
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