Encourages students who are encountering the field of communication for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and with the benefit of numerous examples and connections to pop culture help students apply them to their own lives.
Published Date:
16/08/2014
Publisher:
McGraw-Hill Education - Europe
Format:
Paperback / softback
Dimensions:
202 mm x 258 mm x 17 mm