General Books

R349.95
9780800631680, C C Black
Exploring anew the figure of mark this breakthrough study is essential for students and scholars alike.
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R250.00 R225.00
9780798157315, Callie Maritz
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R190.00 R153.90
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R280.00
9781776362936, T,Booysen
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R115.00 R93.15
9780575081260, Richard Morgan
Wall Street meets Mad Max - Richard Morgan hits the mainstream with a blistering new future thriller.
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R199.50 R161.60
9780814434192, Brian Tracy
The strength of any organization is determined by the quality of its managers. What they do and how they do it is the key determinant of corporate success....
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R533.50
9780702165092, KOEKEMOER,L,A
In this edition the authors focused on the principles and practice of the six promotional or marketing communications tools namely advertising personal...
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R459.50 R413.55
9781844801213, EGAN
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R349.50
9781861521965, Philip J. Kitchen
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes this book...
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R513.00
9781780675664, Henrik Kubel
A practical guide to the fundamental principles of marketing and branding from creating a customer profile to developing a brand identity. This book explains...
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R430.00
9780702155444, Machado,R
Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business.
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R1150.00 R931.50
9781473926646, Simon Hudson
Filling a gap in the market this new title approaches the field through a uniquely international angle with increased emphasis on the impact of digital...
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R195.50
9780627025853, B. Dore
This edition of marketing in South Africa: cases and concepts provides a broader collection of case studies that aim to provide the reader with examples of...
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R230.00 R186.30
9780789749178, Gini Dietrich
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging strategies and tactics...
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R265.00 R238.50
9780702151590, Strydom,J
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R380.00 R342.00
9780273651505, Peter Doyle
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R307.00 R284.00
9780190418168, VANDERBIJL,A
Succeed in Marketing Management N4 provides students with the necessary theoretical knowledge to write their exams and the practical application to enter the...
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R770.00
9780134085968, Paul W. Farris
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R285.00
9781869285692, Charlene Gerber-Nel
Marketing research is one of a series of books specially written for South African undergraduate marketing students. The other titles in the series deal with...
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R344.50
9781868883288, Tustin
The title provides sound insight into conducting marketing research. It is based on a simulated research study applicable to both consumer and business...
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R244.50 R198.05
9780715208298, Nick Baines
In what way is Jesus good news to each of us personally? What gives real meaning to the well-worn words 'good news'? The author aims to release us from...
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R50.00 R40.50
9780624021469, Deklerk,W
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R395.00 R319.95
9784766103885.TU, SEIREENI,V
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R25.00 R20.25
HTFX70551, VANVELDHUIZEN,A
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