Explores the dark side of audacious decision-making and explores history's most tragic errors. This title includes 35 stories such as: the sailing of the Titanic; Edward Bernays' 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron and even the choice to create a 'New Coke'.
Published Date:
03/04/2012
Publisher:
Sterling Publishing Co Inc
Format:
Paperback / softback
Dimensions:
153 mm x 229 mm