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Home/General Books/Jazz Sells: Music Marketing and Meaning - Mark Laver
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Jazz Sells: Music Marketing and Meaning - Mark Laver

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List price: R695.00
R562.95
You save: R132.05 (19%)
Price in points: 563 points
Reward points: 28 points
9781138018761
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Description

Jazz Sells: Music Marketing and Meaning examines the issues of jazz consumption and capitalism through advertising. On television on the Internet in radio and in print advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts exploring how the relationship between brand jazz music and jazz discourses come together to create meaning for the product and the consumer. At the same time it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

Features

ISBN:
9781138018761
Author:
Mark Laver
Publisher:
STASSEN BOEKWINKELS

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