Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.
Published Date:
01/09/2006
Publisher:
Harvard Business Review Press
Format:
Paperback / softback
Dimensions:
140 mm x 211 mm